Seminars on Entrepreneurship and Consumers: Navigating Product Innovation and Sensory Engagement

Seminar
Starting on
Ending on
Location
IRISA Rennes
Room
Salle Métivier
Speaker
Daniel Shor from Innovobot & Margot Racat from IDRAC Business School

FOR INTERNAL STAFF ONLY

 

Join us for an engaging seminar series that explores the intersection of entrepreneurship and consumer experiences.

  • Daniel Shor from Innovobot will discuss the critical stages of product development, offering insights on turning innovative concepts into market-ready products.
  • Margot Racat from IDRAC Business School will address the role of haptics in the consumer shopping journey, examining how touch influences behavior in both physical and digital environments.

 

Registration link : Link in the box on the right (don't forget to log in first)

28 November at 10am, Salle Métivier (C024)

Daniel Shor (Innovobot, Montreal): "Building The Right Thing at The Right Time: How the Product Development Process can save your startup" (60 mins)
 

Bringing a hardware product from concept to mass production is a multifaceted journey that demands a clear roadmap and flexibility at each stage. In this talk, I’ll cover proven strategies for navigating the phases of ideation, design, engineering, and validation—ensuring that innovative concepts can evolve into scalable, market-ready products. Every phase requires distinct approaches to balance creativity with technical feasibility, aiming for a product that resonates with users and meets manufacturing standards. We start with ideation, where refining the initial concept is essential. This phase involves understanding user needs, pinpointing product applications, and developing a focused vision aligned with real-world problems. In the design phase, ideas take tangible form as prototypes through user-centered design, setting the groundwork for manufacturability. In the engineering stage, the focus moves to technical realization, transforming designs into functional, durable prototypes. Here, we address challenges like material selection, structural integrity, and production compatibility, ensuring each prototype can withstand rigorous testing. Finally, in validation, we leverage prototyping, user testing, and market feedback to confirm readiness for mass production, making essential adjustments to meet quality standards. Throughout, I’ll share industry lessons—both successes and challenges—offering a roadmap to avoid common pitfalls and achieve scalable production. By the end, you’ll gain a structured understanding of the journey from concept to market, equipped with insights to turn ideas into successful products.

DISCLAIMER: Please note that this seminar may include images and discussions related to sex toys product design. Viewer discretion is advised.

 

Margot Racat (IDRAC Business School, Lyon): "Touching in the Age of Haptics in the Consumer Shopping Journey" (45 mins)
 
While much has been learned about how the sense of touch influences individual behavior in physical environments, an equally comprehensive understanding of the same interaction is still in its infancy for computer-mediated interactions. Early work on touch perception focused on psychophysics and the role of exploratory movements. In consumer contexts, early work examined the impact of interface tactile cues on consumer psychological and behavioral responses. More recently, a few works have explored the impact of "available-to-date" haptics in consumer electronics, furthering the initial stream of research related to interface tactile cues. However, much research remains to be done to understand how the sense of touch influences individual behavior in this computer-mediated environment. In addition, the need for further research in this area has been underscored by the growth of virtual reality use cases in retail and consumer practices.